%0 Journal Article
%T Targeting the mature market: opportunities and challenges
%A Moschis, P.George
%A Lee, Euehun
%A Mathur, Anil
%J Journal of Consumer Marketing
%V 14
%N 4
%P 282-293
%@ 0736-3761
%D 1997-08-01
%I MCB UP Ltd
%~ DeepDyve