TY - JOUR
AU1 - Kane, Chester L.
AB - In addition to demographics and income, two traditional methods used to segment the consumer goods market, selfesteem has been revealed to be an important influence on consumers' purchasing decisions.
TI - Overcome the Me Too Product Syndrome
JF - Journal of Business Strategy
DO - 10.1108/eb039289
DA - 1989-02-01
UR - https://www.deepdyve.com/lp/emerald-publishing/overcome-the-me-too-product-syndrome-TBOh9Tmhho
SP - 14
EP - 16
VL - 10
IS - 2
DP - DeepDyve
ER -