%0 Journal Article %T Sponsorship and the Drinks Industry in the 1990s %A Meerabeau, Elizabeth %A Gillett, Roy %A Kennedy, Michael %A Adeoba, Johnson %A Byass, Michael %A Tabi, Kingsley %J European Journal of Marketing %V 25 %N 11 %P 39-56 %@ 0309-0566 %D 1991-11-01 %I MCB UP Ltd %~ DeepDyve