%0 Journal Article
%T Sponsorship and the Drinks Industry in the 1990s
%A Meerabeau, Elizabeth
%A Gillett, Roy
%A Kennedy, Michael
%A Adeoba, Johnson
%A Byass, Michael
%A Tabi, Kingsley
%J European Journal of Marketing
$V 25
%N 11
%P 39-56
%@ 0309-0566
%D 1991
%I MCB UP Ltd