TY - JOUR
AU - Wilkes, Robert E.
AB - ROBERT E. WILKES FRAUDULENT BEHAVIOR BY CONSUMERS The other side of fraud in the marketplace: consumer-initiated fraud against business. self-reporting techniques has been reported by Jolson. 6 Retail-level fraud by consumers is an expensive fact of life for businessmen and consumers. Consider: But the marketing literature lacks an examination of consumer attitudes toward fraudulent behavior and the • Fraudulently cashed checks total at least $1 billion reason for its increase. each year. I The study reported here was motivated by the need • Fraudulent redemption of coupons is now esti­ to examine, from a behavioral perspective, fraudulent mated at $100 million annually. 2 activity by consumers. This article is organized into • Store losses due to shoplifting now amount to a two major sections: First, the results of a field study .hidden tax of $150 on each family in the United designed to assess consumer attitudes toward and per­ States every year as a result of these losses being ceived seriousness of various fraud situations. Second, passed on to customers in the form of higher a rationale for consumer dishonesty considers why such prices." behavior occurs. A concluding comment briefly ad­ • Because of these and other consumer-level abuses 
TI - Fraudulent Behavior by Consumers
JF - Journal of Marketing
DO - 10.1177/002224297804200410
DA - 1978-10-01
UR - https://www.deepdyve.com/lp/sage/fraudulent-behavior-by-consumers-SS8Xg0JfkE
SP - 67
EP - 75
VL - 42
IS - 4
DP - DeepDyve
ER -