TY - JOUR
AU1 - Michael E. Dobbs
AB - Purpose – The purpose of this paper is to provide practitioners and students a practical yet comprehensive set of templates for applying Michael Porter's five forces framework for industry analysis. Design/methodology/approach – Based on experiences with practicing managers, small business owners, industry analysts, academics, and students, a set of industry analysis templates that systematically guides an analyst through a comprehensive assessment of the five forces is presented with the following: copies of the templates themselves, descriptions of their structure and use, an example of a completed template (spectator sports industry), and a discussion of possible modifications and extensions. Findings – The industry analysis templates described in this paper retain the comprehensiveness of Porter's framework but in a format much more student/manager‐oriented using graphics, visual cues, a uniform structure, and straightforward descriptions of concepts. Template users show evidence of deeper strategic insights and have a sophisticated tool for future analysis. Practical implications – Managers, analysts, students, and others wanting robust industry analysis are provided with a comprehensive, structured, and practical set of templates to use in assessing an industry using the five forces framework. Originality/value – Leading strategic management texts and other sources provide no comprehensive, systematic, and robust format for conducting a five forces analysis of an industry. The set of industry analysis templates described in this paper provides a visually compelling, user‐friendly format that can assist those analyzing industries gain important strategic insights not only into industry drivers, but also important competitive advantages for individual firms.
TI - Guidelines for applying Porter's five forces framework: a set of industry analysis templates
JF - Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness
DO - 10.1108/CR-06-2013-0059
DA - 2014-01-14
UR - https://www.deepdyve.com/lp/emerald-publishing/guidelines-for-applying-porter-s-five-forces-framework-a-set-of-R0drbEDfcb
SP - 32
EP - 45
VL - 24
IS - 1
DP - DeepDyve