TY - JOUR
AU1 - S. Tamer Cavusgil
AU2 - Ajay Das
AB - Methodological consistency and rigour continue to be remaining challenges in cross‐cultural research. Scholars need to reach a degree of standardization in the choice and application of research methods in conducting research across national and cultural boundaries. Seeks to propose a general framework for conducting cross‐cultural research and to demonstrate the use of such a framework to a specific research domain ‐ global sourcing activities. In the process reviews the existing empirical work in global sourcing and illustrates the application of appropriate research procedures.
TI - Methodology issues in cross‐cultural sourcing research ‐ a primer
JF - Marketing Intelligence & Planning
DO - 10.1108/02634509710177279
DA - 1997-09-01
UR - https://www.deepdyve.com/lp/emerald-publishing/methodology-issues-in-cross-cultural-sourcing-research-a-primer-Qn5bhX8LRs
SP - 213
EP - 220
VL - 15
IS - 5
DP - DeepDyve