%0 Journal Article %T Seeing Stars: How the Binary Bias Distorts the Interpretation of Customer Ratings %A Fisher, Matthew %A Newman, George E %A Dhar, Ravi %J Journal of Consumer Research %V 45 %N 3 %P 471-489 %@ 0093-5301 %D 2018-10-01 %I University of Chicago Press %~ DeepDyve