%0 Journal Article
%T Wellness branding: insights into how American and Finnish consumers use wellness as a means of self-branding
%A Grénman, Miia
%A Hakala, Ulla
%A Mueller, Barbara
%J Journal of Product & Brand Management
%V 28
%N 4
%P 462-474
%@ 1061-0421
%D 2019-07-15
%I Emerald Group Publishing Limited
%~ DeepDyve