%0 Journal Article %T Wellness branding: insights into how American and Finnish consumers use wellness as a means of self-branding %A Grénman, Miia %A Hakala, Ulla %A Mueller, Barbara %J Journal of Product & Brand Management %V 28 %N 4 %P 462-474 %@ 1061-0421 %D 2019-07-15 %I Emerald Group Publishing Limited %~ DeepDyve