TY - JOUR
AU1 - Askegaard, Søren
AU2 - Arnould, Eric J.
AU3 - Kjeldgaard, Dannie
AB - Data collected among Greenlandic immigrants in Denmark fuel a critical examination of the postassimilationist model of ethnic consumer behavior in a non–North American context. We find that Greenlandic consumer acculturation is broadly supportive of the postassimilationist model. However, acculturative processes in the Danish context lead immigrants to adopt identity positions not entirely consistent with those reported in previous postassimilationist consumer research. Further, we identify transnational consumer culture as an acculturative agent not identified in previous research on consumer ethnicity and question the performative model of culture swapping. Finally, the analysis supports ideas about postassimilationist ethnicity as culture consumed.
TI - Postassimilationist Ethnic Consumer Research: Qualifications and Extensions
JF - Journal of Consumer Research
DO - 10.1086/426625
DA - 2005-06-01
UR - https://www.deepdyve.com/lp/oxford-university-press/postassimilationist-ethnic-consumer-research-qualifications-and-NkHV3RGdjc
SP - 160
EP - 170
VL - 32
IS - 1
DP - DeepDyve
ER -