%0 Journal Article
%T Assessing the performance of brand loyalty measures
%A Rundle‐Thiele, Sharyn
%A Mackay, MaioMarisa
%J Journal of Services Marketing
%V 15
%N 7
%P 529-546
%@ 0887-6045
%D 2001-12-01
%I MCB UP Ltd
%~ DeepDyve