%0 Journal Article %T Reference prices in retail advertisements: moderating effects of market price dispersion and need for cognition on consumer value perception and shopping intention %A Burman, Bidisha %A Biswas, Abhijit %J Journal of Product & Brand Management %V 13 %N 6 %P 379-389 %@ 1061-0421 %D 2004-10-01 %I Emerald Group Publishing Limited %~ DeepDyve