%0 Journal Article
%T Reference prices in retail advertisements: moderating effects of market price dispersion and need for cognition on consumer value perception and shopping intention
%A Burman, Bidisha
%A Biswas, Abhijit
%J Journal of Product & Brand Management
$V 13
%N 6
%P 379-389
%@ 1061-0421
%D 2004
%I Emerald Group Publishing Limited