TY - JOUR
AU1 - Alan Kai‐ming Au
AU2 - Peter Enderwick
AB - In this research, the cognitive process, which determined an attitude towards technology adoption, was found to be affected by six beliefs: compatibility; enhanced value; perceived benefits; adaptive experiences; perceived difficulty; and suppliers' commitment. The study also found that the individual external environmental forces did not significantly influence the formation of a behavioural intention to adopt. Future research to investigate whether and how these external factors influence the subsequent diffusion process may be useful in order to develop a better understanding of the impact of the external environments on innovation diffusion in the industrial market.
TI - A cognitive model on attitude towards technology adoption
JF - Journal of Managerial Psychology
DO - 10.1108/02683940010330957
DA - 2000-06-01
UR - https://www.deepdyve.com/lp/emerald-publishing/a-cognitive-model-on-attitude-towards-technology-adoption-KwQQgjWWrV
SP - 266
EP - 282
VL - 15
IS - 4
DP - DeepDyve
ER -