%0 Journal Article
%T Differentiating customer engaging behavior by targeted benefits – an empirical study
%A Braun, Corina
%A Batt, Verena
%A Bruhn, Manfred
%A Hadwich, Karsten
%J Journal of Consumer Marketing
$V 33
%N 7
%P 528-538
%@ 0736-3761
%D 2016
%I Emerald Group Publishing Limited