%0 Journal Article
%T Homo economicus and social marketing: questioning traditional models of behavior
%A Carvalho, CoimbraHamilton
%A Mazzon, AfonsoJosé
%J Journal of Social Marketing
%V 3
%N 2
%P 162-175
%@ 2042-6763
%D 2013-07-05
%I Emerald Group Publishing Limited
%~ DeepDyve