TY - JOUR
AU - Lee, Doo‐Hee
AB -  Doo-Hee Lee Korea University, Korea While the continued growth and popularity of the Internet have led to its worldwide acceptance, the wide array of usage and application of the Internet continues to evolve. As a result, further research on marketing practices conducted over the Internet is critical. Several functional areas should be considered for research, such as advertising, information processing, product and branding issues, market segmentation, pricing, methodological issues, and channel and distribution issues. Accordingly, the focus of this special issue is on new developments in e-commerce research. We are pleased to report that this issue received a large number of submissions on a wide variety of topics. Resulting from the strong reception and contributions is an issue that is a rich source providing new theoretical and managerial insight into understanding marketing and consumer psychology in the context of electronic commerce. The first article in the issue, by Daugherty, Li, and Biocca, focuses on a particularly new development: virtual experience in 3D multimedia environments. The paper focuses on the process by which consumers learn, and tests how a virtual experience interacts with a direct experience (product trial) and an indirect experience (advertising). Through the implementation of an innovative 
TI - Introduction: New developments in E‐commerce research
JF - Psychology & Marketing
DO - 10.1002/mar.20233
DA - 2008-07-01
UR - https://www.deepdyve.com/lp/wiley/introduction-new-developments-in-e-commerce-research-JDg2sPdKgo
SP - 565
EP - 567
VL - 25
IS - 7
DP - DeepDyve
ER -