%0 Journal Article %T Effects of Perceived Fairness on Willingness to Pay %A Ajzen, Icek %A Rosenthal, Lori H. %A Brown, Thomas C. %J Journal of Applied Social Psychology %V 30 %N 12 %@ 0021-9029 %D 2000-12-01 %I Wiley Subscription Services, Inc., A Wiley Company %~ DeepDyve