%0 Journal Article %T Fading configurations in interā€organizational relationships: a case study in the context of cultural sponsorship %A Olkkonen, Rami %A Tuominen, Pekka %J Journal of Business and Industrial Marketing %V 23 %N 3 %P 203-212 %@ 0885-8624 %D 2008-03-14 %I Emerald Group Publishing Limited %~ DeepDyve