%0 Journal Article
%T An empirical investigation of in‐store sampling promotions
%A Heilman, Carrie
%A Lakishyk, Kyryl
%A Radas, Sonja
%J British Food Journal
%V 113
%N 10
%P 1252-1266
%@ 0007-070X
%D 2011-09-27
%I Emerald Group Publishing Limited
%~ DeepDyve