TY - JOUR
AU1 - Unruh, Christine
AB - Burnt by the foibles of celebrity spokespeople, more and more companies are turning their corporate images and fortunes over to animated characters. Is that a good strategic move Tony, for one, thinks it's GGGGGreat
TI - SNAP CRACKLE POP
JF - Journal of Business Strategy
DO - 10.1108/eb039689
DA - 1995-02-01
UR - https://www.deepdyve.com/lp/emerald-publishing/snap-crackle-pop-GUtJZGSBWh
SP - 39
EP - 43
VL - 16
IS - 2
DP - DeepDyve
ER -