%0 Journal Article
%T Factors Affecting New Product Success: Cross‐Country Comparisons
%A Mishra, Sanjay
%A Kim, Dongwook
%A Lee, Dae Hoon
%J The Journal of Product Innovation Management
%V 13
%N 6
%@ 0737-6782
%D 1996-11-01
%I Wiley Subscription Services, Inc., A Wiley Company
%~ DeepDyve