%0 Journal Article
%T The order of entry effect in prescription (Rx) and over‐the‐counter (OTC) pharmaceutical drugs
%A Kalyanaram, Gurumurthy
%J International Journal of Pharmaceutical and Healthcare Marketing
%V 2
%N 1
%P 35-46
%@ 1750-6123
%D 2008-04-04
%I Emerald Group Publishing Limited
%~ DeepDyve