%0 Journal Article %T Consumer‐based brand equity: improving the measurement – empirical evidence %A Pappu, Ravi %A Quester, G.Pascale %A Cooksey, W.Ray %J Journal of Product & Brand Management %V 14 %N 3 %P 143-154 %@ 1061-0421 %D 2005-05-01 %I Emerald Group Publishing Limited %~ DeepDyve