%0 Journal Article %T Rediscovering consumerā€producer involvement A network perspective on fair trade marketing %A Alexander, Andrew %A Nicholls, Alex %J European Journal of Marketing %V 40 %N 11/12 %P 1236-1253 %@ 0309-0566 %D 2006-11-01 %I Emerald Group Publishing Limited %~ DeepDyve