TY - JOUR AU1 - Chad Perry AU2 - David Carson AU3 - Audrey Gilmore AB - Writing articles is a core activity in an academic's career. The aim of this article is to show prospective writers of an article in EJM how to go about getting published. It emphasises that an EJM article is a part of a conversation with the editors, reviewers and readers. First, the concept of joining this conversation is established. Then targeting a journal and other aspects of planning with co‐authors are noted, before an article's structure and style are described. Drafting, submitting and revising the article, and starting again if it is rejected, conclude the paper. This article should be useful for those academics who are not publishing enough, and for doctoral candidates and their supervisors. TI - Joining a conversation Writing for EJM ’s editors, reviewers and readers requires planning, care and persistence JF - European Journal of Marketing DO - 10.1108/03090560310465071 DA - 2003-06-01 UR - https://www.deepdyve.com/lp/emerald-publishing/joining-a-conversation-writing-for-ejm-s-editors-reviewers-and-readers-6WOCCiu5y0 SP - 652 EP - 667 VL - 37 IS - 5/6 DP - DeepDyve ER -