%0 Journal Article %T Re-conceptualizing escape in consumer research %A Cova, Bernard %A CarĂ¹, Antonella %A Cayla, Julien %J Qualitative Market Research: An International Journal %V 21 %N 4 %P 445-464 %@ 1352-2752 %D 2018-09-10 %I Emerald Group Publishing Limited %~ DeepDyve