%0 Journal Article
%T Sport-related branded entertainment: the Red Bull phenomenon
%A E. Kunz, Reinhard
%A Elsässer, Franziska
%A Santomier, James
%J Sport Business and Management An International Journal
%V 6
%N 5
%P 520-541
%@ 2042-678X
%D 2016-11-14
%I Emerald Group Publishing Limited
%~ DeepDyve