TY - JOUR
AU1 - Bodian, Nat
AB - A notable entry in the 1984 ISI Press book, the Copywriter’s Handbook (for promotion of specialized and scholarly journals) was a 250-word entry “How to Write with Short Words,” written entirely with one syllable words. For an updated and expanded edition in the 1990s, which failed to materialize, author Nat Bodian drew on thirty-plus years of copywriting experience to expand the one-syllable word article on book promotion and book review writing to more than 850 words. An effort to have the lengthy one-syllable article in the Guinness Book of Records also failed; Guinness had no category for such an entry. The article appears in print here for the first time.
TI - Short words work well, make good sense: Some ways to write with them when you deal with books
JF - Publishing Research Quarterly
DO - 10.1007/s12109-999-0035-x
DA - 1999-07-20
UR - https://www.deepdyve.com/lp/springer-journals/short-words-work-well-make-good-sense-some-ways-to-write-with-them-1hkJI5WZf4
SP - 43
EP - 45
VL - 15
IS - 4
DP - DeepDyve
ER -