%0 Journal Article
%T Review of a 40‐year debate in international advertising practitioner and academician perspectives to the standardization/adaptation issue
%A Agrawal, Madhu
%J International Marketing Review
%V 12
%N 1
%P 26-48
%@ 0265-1335
%D 1995-02-01
%I MCB UP Ltd
%~ DeepDyve