TY - JOUR AU - McInerney, Paul-Brian AB - Social Forces, 2025, 103, e1–e3 https://doi.org/10.1093/sf/soae183 Advance access publication date 5 January 2025 Book Review Review of “Handcrafted Careers: Working the Artisan Economy of Craft Beer” By Eli Revelle Yano Wilson University of California Press, 2024, 256 pages, price: $95.00 (cloth) / $29.95 (paper) / $29.95 (eBook). https://www.ucpress.edu/books/handcrafted-careers/epub-pdf Reviewer: Paul-Brian McInerney, University of Illinois Chicago hey say do what you love and you will never work a day in your life. The provenance of this adage remains unknown. Some sources say Confucius, others Mark Twain, still others T Princeton philosopher Arthur Szathmary. Recent scholarship in the sociology of work has increasingly scrutinized the idea behind it. Cech (2021) points out the various ways encouraging people to pursue work that one loves creates opportunities for exploitation. Ocejo (2017) explains how this passion operates in the new urban landscape of craft work—from barbering and butchering to mixology and distilling. Eli Revelle Yano Wilson’s new book contributes to this conversation, explaining how passion in craft production reproduces racial and gender inequality. The setting is the craft brewing industry. Craft brewing is an excellent site for studying passion and craft. Passion is a necessary component of craft, which itself provides meaning in work TI - Review of “Handcrafted Careers: Working the Artisan Economy of Craft Beer” JF - Social Forces DO - 10.1093/sf/soae183 DA - 2025-01-05 UR - https://www.deepdyve.com/lp/oxford-university-press/review-of-handcrafted-careers-working-the-artisan-economy-of-craft-zkNgsBh0tH SP - e9 EP - e9 VL - 103 IS - 4 DP - DeepDyve ER -