TY - JOUR
AU - May, Jerrold H.
AB - Mining thousands of viewing choices and millions of patterns, advertisers and TV networks identify household characteristics, tastes, and desires to create and deliver custom targeted advertising.
TI - Using data mining to profile TV viewers
JO - Communications of the ACM
DO - 10.1145/953460.953461
DA - 2003-12-01
UR - https://www.deepdyve.com/lp/association-for-computing-machinery/using-data-mining-to-profile-tv-viewers-yVzOpdgilQ
SP - 66
VL - 46
IS - 12
DP - DeepDyve
ER -