TY - JOUR
AU - Aspinall, Lindsey
AB - merchp.162 2/26/07 8:53 PM Page 2 Lindsey Aspinall Turning The latest Op-Tag and label catalog LIGHT from Arch Crown is now available and features a line of stock, pre-printed, Bright and custom-printed Op-Tags and labels, plus plenty of new products. Bollé has introduced the Lighted The new catalog gives ECPs the opportunity to choose the right Op-Tag Floor Display. Offering an inter- or label to fit their store’s image. This changeable rack/shelf system, the year also marks the 100th anniver- unit can be customized to eyewear sary of service for Arch Crown. For more information, call 800-526- or goggle retailers’ needs. In 8353, or visit www.ArchCrown.com. addition, the display features changeable graphics covering the bottom storage area and allowing New Tools Essilor of America, Inc., is offering ECPs several new sales tools to retailers to better tailor the graph- provide support for Essilor brands. Tools like counter cubes, ics to their customers. The display postcards, and consumer ads are available to aid ECPs in explaining the is available free to accounts with a benefits of Varilux Physio 360° and Varilux Physio. Window clings, countercards, posters, and brochures are also now available. For more minimum purchase order. For more information, 
TI - merchandising resources
JF - Eyecare Business
DA - 2007-03-01
UR - https://www.deepdyve.com/lp/wolters-kluwer-health/merchandising-resources-xJMxFo0Rks
SP - 162
EP - 162
VL - 21
IS - 3
DP - DeepDyve
ER -