TY - JOUR
AU - Pottruck, David S.
AB - In this article the author considers the role of information in the development of marketing programmes. He highlights how leading financial service organisations have achieved success in this area by focusing on seven vital areas advertising, the customer, an early warning system, service quality, sales performance, branch performance and pricing.
TI - Turning Information into a Strategic Marketing Weapon
JF - International Journal of Bank Marketing
DO - 10.1108/eb010843
DA - 1988-05-01
UR - https://www.deepdyve.com/lp/emerald-publishing/turning-information-into-a-strategic-marketing-weapon-wZL2604z8m
SP - 49
EP - 56
VL - 6
IS - 5
DP - DeepDyve
ER -