TY - JOUR AU - JACKSON, FRANK AB - affordable and popular. Ideally it would Henry Ford: Mass-Production, ive genius with homespun American have been beneficial to follow through values. Henry Ford can be naturally Modernism and Design and make connections between, for linked to Walt Disney, whose own (Studies in Design and Material example, the development of particle empire lay, ironically, in the field of Culture) boards, new constructions methods, mass leisure and entertainment for the RAY BATCHELOR. Manchester University furniture engineering, economy of scale very people that Ford saw as his main Press, 1994. 150 pp. £35 cloth, ISBN O in business organization, and the place customers. Comparisons of Henry Ford 7190 4173 2. £10.99 paper, ISBN O 7190 of fitted DIY kitchen units marketed by and Walt Disney, in their different cul- 4174 o. firms like MFI and Dcea and changing tural fields, reveal many similar atti- fashions in home arrangement, taste, tudes—the tendency to collapse the Ray Batchelor has produced a book that, and patterns of consumption. But complexity of modern life into tradi- within the context of the Studies in although this cannot be presented in tional homespun values, the desire to Design and Material Culture series great detail in Twentieth Century Fur- TI - Henry Ford: Mass-Production, Modernism and Design JF - Journal of Design History DO - 10.1093/jdh/8.3.235 DA - 1995-01-01 UR - https://www.deepdyve.com/lp/oxford-university-press/henry-ford-mass-production-modernism-and-design-sw2pyKhRZK SP - 235 EP - 237 VL - 8 IS - 3 DP - DeepDyve ER -