TY - JOUR AU1 - Gefen, David AU2 - Straub, Detmar W. AU3 - TI - Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services JF - Omega DO - 10.1016/j.omega.2004.01.006 DA - 2004-12-01 UR - https://www.deepdyve.com/lp/crossref/consumer-trust-in-b2c-e-commerce-and-the-importance-of-social-presence-rF20D9NjhU SP - 407 EP - 424 VL - 32 IS - 6 DP - DeepDyve ER -