TY - JOUR
AU - Albert Caruana
AB - Internal marketing (IM) focuses on acquiring and retaining customer‐oriented employees. Critics of internal marketing claim that the term is simply a synonym for good human resources management. The concepts of internal marketing and human resource effectiveness (HRE), at both a strategic and technical level, are considered and suitable measures identified. Data are collected from the Australian public sector and a moderated regression analysis is used to investigate the hypothesized relationships. The study provides empirical support that there is a valid and distinct demarcation between IM and HRE, and that IM is an important antecedent to HRE.
TI - An internal marketing approach to public sector management The marketing and human resources interface
JO - International Journal of Public Sector Management
DO - 10.1108/09513559910262652
DA - 1999-02-01
UR - https://www.deepdyve.com/lp/emerald-publishing/an-internal-marketing-approach-to-public-sector-management-the-rBd4076mso
SP - 17
EP - 29
VL - 12
IS - 1
DP - DeepDyve
ER -