TY - JOUR AB - UPFrONT Dentists strongly advised to read botox advertising guidance The BDJ appointed a Reader Panel in 2018; the 13 members are called upon by the editorial team for feedback, ideas and suggestions for the BDJ. Mike O’Reilly Mike qualified in 1995 from Manchester University and is now a dentist and practice owner in South Cheshire at a mixed practice with two dentists, two dental hygienists and five dental nurses/ e F Th aculty of General Dental Practice e o Th rganisations instead advise receptionists. (FGDP[UK]) is encouraging dentists and promoting professional consultative dental practices oe ff ring botulinum toxin services, and suggest that advertising ‘a Why did you become a dentist? I was injections to ensure their marketing is legally consultation for the treatment of lines and interested in science at school and compliant. wrinkles’ may be acceptable. Dermal fillers attended work experience at my local Advertising prescription-only medicines and other non-POMs are not covered by dental practice, then subsequently (POMs) to the public breaches the Human the enforcement action or guidance, and applied to study dentistry at university. Medicines Regulations 2012 as well as can still be advertised provided there is no the Committee of Advertising Practice implication TI - Reader panel profile JF - British Dental Journal DO - 10.1038/s41415-020-1296-1 DA - 2020-02-14 UR - https://www.deepdyve.com/lp/springer-journals/reader-panel-profile-r7jekNIz10 SP - 145 EP - 145 VL - 228 IS - 3 DP - DeepDyve ER -