TY - JOUR AU - Isenberg, Alicia AB - Alicia Isenberg Liberty Sport has launched Rx Sport Zone, a comprehensive selection of Endless Summer sports eyewear designed specifically Vision-Ease Lens’ “Endless for the eyecare professional. Rx Sport Summer” promotion offers Zone offers a full line of sports eye- ECPs a chance to earn raffle tickets for a dream vacation drawing by sell- wear, from protective eyewear to ing Coppertone and SunRx polarized lenses. Retailers earn one raffle performance sunwear, all Rxable. ticket for each pair of SunRx lenses sold and up to three tickets for each pair of Coppertone lenses they sell from now through July 31. Liberty Sport offers 24-, 36-, and At the conclusion of the event, retailers will assign tickets to individual 48-piece buy-in programs. A 48-piece dispensers for entry. The grand prize, a dream vacation to a destination of display with a “sport retail” vibe is the winner’s choosing, and hundreds of other prizes, will be drawn three to available to highlight the collection. five weeks after the promotion ends. INFO: 800-328-3449, vision-ease.com INFO: libertysport.com Fun in the Sun ClearVision Optical has released “Sunwear Dispensing Success,” a new how-to guide to selling in today’s sun market. Available exclusively to ClearVision cus- tomers, the guide TI - merchandising resources JF - Eyecare Business DO - 10.1097/01.EYEB.0000398309.71047.f6 DA - 2011-05-01 UR - https://www.deepdyve.com/lp/wolters-kluwer-health/merchandising-resources-lU0omP9YG6 SP - 104 EP - 104 VL - 25 IS - 5 DP - DeepDyve ER -