TY - JOUR
AU - Dougall, Elizabeth
AB - This article compares different sampling methods and sample sizes for content analyzing news on an online news aggregator. Consistent with previous research focusing on traditional media, constructed week sampling is more efficient than simple random sampling or consecutive day sampling. However, while a single constructed week allows reliable estimates of content in a population of six months of newspaper editions, at least two constructed weeks, and as many as five constructed weeks, are needed to accurately represent online news content gathered during the same period, depending on the type of variables being analyzed.
TI - The Efficiency of Constructed Week Sampling for Content Analysis of Online News
JF - Journalism & Mass Communication Quarterly
DO - 10.1177/107769900708400410
DA - 2007-12-01
UR - https://www.deepdyve.com/lp/sage/the-efficiency-of-constructed-week-sampling-for-content-analysis-of-he0yMznnhM
SP - 811
EP - 824
VL - 84
IS - 4
DP - DeepDyve
ER -