TY - JOUR
AU - John Hattie
AB - An evaluation of executive perceptions of strategic typologies is presented in the Australian context. Specifically, four strategic typologies (growth versus retrenchment, the product/market matrix, the grand strategy alternatives, and Porter's generic strategies) were compared using confirmatory factor analysis on a set of data obtained from top mangers in Australia. The results tend to support Porter's formulation of cost leadership, differentiation and focus.
TI - An evaluation of typologies of marketplace strategic actions The structure of Australian top management perceptions
JO - European Journal of Marketing
DO - 10.1108/03090560310459069
DA - 2003-04-01
UR - https://www.deepdyve.com/lp/emerald-publishing/an-evaluation-of-typologies-of-marketplace-strategic-actions-the-hEdFJWmDuA
SP - 498
EP - 529
VL - 37
IS - 3/4
DP - DeepDyve
ER -