TY - JOUR AU - Cook, Rod AB - A novel decision support system PriceStrat is described which helps senior managers in building societies and banks to take better interest rate mix decisions within a highly competitive environment by explicitly taking into account the competitors' moves. This system is one of a family of such systems which have been developed recently for tackling various strategic and operational decisionmaking problems in different industries. TI - PriceStrat A Decision Support System for Determining Building Society and Bank Interest Rate Mixes JF - International Journal of Bank Marketing DO - 10.1108/eb010790 DA - 1986-04-01 UR - https://www.deepdyve.com/lp/emerald-publishing/pricestrat-a-decision-support-system-for-determining-building-society-fTDjbcMlix SP - 52 EP - 66 VL - 4 IS - 4 DP - DeepDyve ER -