TY - JOUR
AU - DOLLARD, JOHN
AB - Abstract High on the list of problems harassing opinion researchers is that of validity. When people tell an interviewer how they expect to act, will they really act that way when the time comes? This article discusses some of the social and cultural factors which tend to sustain the validity of surveys, and also various other factors which tend to make people's opinions unreliable indices for predicting their behavior. Seven conditions which, if kept in mind, may assist in understanding the relationship between opinion and action are presented. This content is only available as a PDF. © 1948, the American Association for Public Opinion Research
TI - Under What Conditions Do Opinions Predict Behavior?
JO - Public Opinion Quarterly
DO - 10.1086/266005
DA - 1948-01-01
UR - https://www.deepdyve.com/lp/oxford-university-press/under-what-conditions-do-opinions-predict-behavior-f3mDGjBjek
SP - 623
EP - 632
VL - 12
IS - 4
DP - DeepDyve
ER -