TY - JOUR
AU - Rowley-Jolivet, Elizabeth
AB - This study proposes a social semiotic analysis of visual communication in a                scientific research genre, the conference presentation. It focuses on the spatial                and temporal visual resources available in this genre to create texture and                cohesion, and examines how logical relations, discourse structure and rhetorical                claims are expressed visually in this particular communicative context. By comparing                how three different scientific disciplines – geology, medicine and physics                – exploit these resources in field-specific ways, it shows that visual                communication in science is deeply embedded in disciplinary practice and varies in                response to the type of data investigated, the methodology and epistemology of each                field. The data used for the study and recorded on video film comprise over 2000                visuals (slides and transparencies) projected during 90 presentations given at                international scientific conferences.
TI - Different Visions, Different Visuals: a Social Semiotic Analysis of                Field-Specific Visual Composition in Scientific Conference Presentations
JF - Visual Communication
DO - 10.1177/147035704043038
DA - 2004-06-01
UR - https://www.deepdyve.com/lp/sage/different-visions-different-visuals-a-social-semiotic-analysis-of-f3aclnE8eC
SP - 145
EP - 175
VL - 3
IS - 2
DP - DeepDyve
ER -