TY - JOUR AU - TI - Riding the Waves of Culture: Understanding Cultural Diversity in Business993Fons Trompenaars, Charles Hampden‐Turner. Riding the Waves of Culture: Understanding Cultural Diversity in Business. London: Nicholas Brealey Publishing 1997. pp. x + 265, ISBN: 1‐85788‐176‐1 14.99 (pb) JF - International Journal of Social Economics DO - 10.1108/ijse.1999.26.5.223.3 DA - 1999-05-01 UR - https://www.deepdyve.com/lp/crossref/riding-the-waves-of-culture-understanding-cultural-diversity-in-eBn7ytFPGx SP - 223 EP - 226 VL - 26 IS - 5 DP - DeepDyve ER -