TY - JOUR
AU1 - Gene Zucker, Harold
AB - It is widely held in the social science community that the news media have little influence on public opinion. In this paper, it is argued that this counterintuitive belief is based on weak theories derived from studies with faulty methodologies. A theory of variable news media influence is presented, which states that the less obtrusive an issue is, and the less time the issue has been prominent in the media, the greater is the news media's influence on opinion about that issue. Data is presented which demonstrate that network television news has influenced national public opinion about certain issues in a pattern consistent with the theory.
TI - The Variable Nature of News Media Influence
JF - Annals of the International Communication Association
DO - 10.1080/23808985.1978.11923728
DA - 1978-12-01
UR - https://www.deepdyve.com/lp/oxford-university-press/the-variable-nature-of-news-media-influence-cLXOa7q1ed
SP - 225
EP - 240
VL - 2
IS - 1
DP - DeepDyve
ER -