TY - JOUR
AU - Venzin, Megan
AB - Think about the items that have accumulated in your closet. Are they shiny and new, and, most important, do they speak to who you are today? Or are they worn out and reflective of a person or lifestyle that no longer exists? Now imagine that your brand has a closet of its own — brimming with logos, tag lines, campaigns, brochures and other items that were created with the intention of showcasing your organization's mission. Are these materials still indicative of the brand you want to express or are they irrelevant? Most organizations will admit that it's been a while since they've decluttered their “brand closet.” Organizing and purging this hodgepodge is the first step toward developing a cleaner, more easily decipherable brand.“When your house is in order, you can focus on what's really important,” says Leapfrog Group Principal Melissa DePino. “The same is true for your institution's brand.” In order to create clear, consistent messaging that represents your core identity, you must remove the pieces that no longer serve you. If you find your brand is lacking distinction, it's probably time for a routine cleaning. If your staff or the community have uneven perceptions of your organization and 
TI - Work to Declutter Your Brand
JF - Nonprofit Communications Report
DO - 10.1002/npcr.30716
DA - 2017-07-01
UR - https://www.deepdyve.com/lp/wiley/work-to-declutter-your-brand-XW0K30v9MI
SP - 3
EP - 3
VL - 15
IS - 7
DP - DeepDyve
ER -