TY - JOUR
AU - Finnegan, Gerard P.
AB - Investigates has worker cooperatives undertake their marketingactivities and the ways in which they differ from conventional businesses.States that marketing activities of the traditional wholesale or retailcooperative movement are not of concern here. Notes that there has beena marked increase in the number of worker cooperatives since the 1970s.Suggests that they will only survive it they arm to meet the needs of theircustomer groups better than their competitors rather than giving precedence totheir social objectives.
TI - Cooperation in the Market Place The Marketing Activities of Worker Cooperatives
JF - European Journal of Marketing
DO - 10.1108/EUM0000000004734
DA - 1985-05-01
UR - https://www.deepdyve.com/lp/emerald-publishing/cooperation-in-the-market-place-the-marketing-activities-of-worker-WnjgD1E00V
SP - 59
EP - 75
VL - 19
IS - 5
DP - DeepDyve
ER -