TY - JOUR
AU - Arndt, Johan
AB - This article reports an experiment designed to investigate the short-term sales effects of product-related conversations. The results show that exposure to favorable comments aids acceptance of a new product, while unfavorable comments hinder it.
TI - Role of Product-Related Conversations in the Diffusion of a New Product
JF - Journal of Marketing Research
DO - 10.1177/002224376700400308
DA - 1967-08-01
UR - https://www.deepdyve.com/lp/sage/role-of-product-related-conversations-in-the-diffusion-of-a-new-V3yyTM7xzL
SP - 291
EP - 295
VL - 4
IS - 3
DP - DeepDyve
ER -