TY - JOUR
AU - Piller, Frank T.
AB - miadidas (my individual Adidas) is the mass customisation offering of Adidas AG, a leading international sporting goods corporation. Introduced in 2000, the programme allows customers to co-design a custom athletic shoe according to fit (size and width), performance criteria (insole, cushioning, outsole characteristics), and style (colour combinations, custom embroidery), thus providing a service that had previously only been available to top athletes. The case describes the evolution of mass customisation at Adidas and analyses how the company can efficiently integrate the miadidas process into its existing inline (standard) production and distribution processes.
TI - Transforming mass customisation from a marketing instrument to a sustainable business model at Adidas
JF - International Journal of Mass Customisation
DA - 2006-01-01
UR - https://www.deepdyve.com/lp/inderscience-publishers/transforming-mass-customisation-from-a-marketing-instrument-to-a-UN5IETVwY3
SP - 463
EP - 479
VL - 1
IS - 4
DP - DeepDyve
ER -