TY - JOUR AU - Buttny,, Richard AB - Abstract During a contentious public hearing on a zoning change for Wal-Mart, participants at times moved to a metadiscursive level with utterances such as, “expect to be listened to,”“I have a question,” or reading quotes of Town Board members from the newspaper. Such metadiscursive references allow participants to attempt to structure or depart from the public hearing format. Metadiscursive references also work to criticize their opponents' speech or the process. Metadiscourse has the consequence of contextualizing the participation framework of the hearing as to topic, length of presentation, and mode of interaction. From a normative perspective, metadiscourse is used to reflect on the folk assumptions about communication as expressed by participants during the public hearing. When we as concerned taxpayers stand here in these public hearings … we sure expect to be listened to and not put into a folder for others to be reviewed at somebody's leisure. From a resident's presentation at a public hearing Public hearings offer an intriguing site to hear the different voices from the local community. Hearings can be especially interesting when there are contentious issues at stake which mobilize residents to turn out, as in the present case of the controversy over the construction of a Wal-Mart. But the public hearing format involves certain assumptions about communication which may seem naive or unrealistic in practice—“seeing language as innocent” (Coupland & Jaworski, 2004). For instance, a resident expresses doubts about whether board members are listening (see epigram). In problematizing listening, the speaker implicitly moves to hold board members accountable. Talking about listening involves the reflexive capacity to evaluate aspects of the communication process. This practice of talk about communication moves to a metalevel, so-called “metadiscourse” (Craig, 2005, 2008). In this study of a public hearing, participants speak about any number of matters—zoning change, Wal-Mart, their experiences, but at times they talk about some feature of the discourse itself. This practice of moving to a metadiscursive level works to evaluate action and potentially implicate social accountability (Buttny, 1993). In this study we examine participants' uses of metadiscourse during a public hearing and how participants notice and evaluate aspects of their own or others' communication. Citizen participation at public hearings Although research on public participation is relatively new (Dietz & Stern, 2008), there is a literature on the difficulties ordinary citizens face in participating in public forums. For instance, citizens are said to have lost trust in governmental institutions and decision-making bodies such that they are often alienated from the process (Belsten, 1996; Boholm, 2008; Checkoway & Van Til, 1978; Chess & Purcell, 1999; Douglas, 1992; Petts, 1999; Webler & Renn, 1995). Public hearings are commonly held late in the decision-making process, so public impact will likely be minimal. Legitimacy of the process becomes questioned when the governmental agency defines the scope of the problem in ways significantly different from how citizens define the scope of the problem (Dietz & Stern, 2008, p. 231). There is a sense that the decision has already been made by the municipal body and that the public hearing is a mere formality, a way to satisfy minimum legal requirements or let the opposition let off steam—public participation as therapeutic (Checkoway, 1981; Tracy & Dimock, 2004; Webler & Renn, 1995). So citizens approach such gatherings with apathy or frustration (McComas, 2001, 2003) and the process becomes adversarial rather than deliberative (Gastil, 2007). Public hearings are considered to be a “safe” method for keeping control of the process and diffusing public opposition (Checkoway & Van Til, 1978). There is said to be a “democratic dilemma” in structuring public participation between genuine open discussion and efficiency of keeping the meeting under control (Bora & Hausendarf, 2006; Llewellyn, 2005; Tracy, 2007). Public hearings are seen as tilted toward those with economic stakes in the outcome—those who can mobilize resources to promote their interests (Renn, 1992). Experts may be drawn on as consultants but often speak in highly technical ways or ignore the vernacular discourse of the local residents (Roth et al., 2004). These different ways of speaking can create a divide between experts and the lay citizenry such that expert discourse is given precedence over the folk logic of the public (Beck, 1992; Fischer, 2000). The scope of discussion is often set up to exclude social issues or concerns of the local residents (Buttny, 2009). Public forums often become polarized as conflicting sides express their opposing viewpoints, report contrary evidence, criticize others, and engage in ongoing debates (Boholm, 2008). Even to refer to “the public” may be a misnomer; a better descriptive term would be the “factions” or “special interest groups” (Tracy & Dimock, 2004). Citizens may use hearings to express outrage through emotional outbursts and attempt to embarrass their opponents (Webler & Renn, 1995). Llewellyn (2005) found that heckling at public meetings allowed audience members to circumvent institutional rules and immediately address points of disagreement, but without a “descent into chaos” (p. 703). Despite this expression of frustration and anger, most participants engage in “reasonable hostility” (Tracy, 2007). Expressions of disagreement and criticism energized the discussion rather than tearing apart the fabric of the public gathering (Olson & Goodnight, 2004). In terms of a normative model for public participation, Webler (1995) suggests the goals of fairness and competence (also see Petts, 1999). “Fairness” involves giving participants the opportunity to actually influence decision makers—to be part of the process—what Petts calls the “decision-enhancing function of participation” (p. 171). “Competence” involves providing participants with the necessary knowledge and technical information to make an informed decision. Guttman (2007) adds to the normative model that the process be deliberative rather than mere argumentation and there be sufficient time allocated. There has been little research on the evaluation of public participation at public meetings and hearings (Petts, 1999). Kim and Kim (2008) call for the empirical study of political talk especially with regard to the quality of opinions. Much has been written on “the ideology of participation” but little describing the actual practices of participation (Checkoway & Van Til, 1978, p. 35), and even less empirical research on the discursive practices when citizens speak out in public and engage in what has been called “local” or “ordinary democracy” (Llewellyn, 2005; Tracy, 2007). Metadiscourse In light of the above review that participation during public forums is frequently fraught with problems or dilemmas, one move public speakers sometimes make is to refer to the language or the communication process itself. That is, to talk about the talk that comprises the meeting in order to draw attention to something problematic about it. Most of the time participants speak about content issues using an object language, for example, zoning, risk, Wal-Mart, and so forth. But at times participants use language to address the discourse itself in order to comment on it. This self-reflexive practice has been variously labeled “metadiscourse” (Craig, 2005, 2008), “metacommunication” (Bateson, 1972), “meta-talk” (Schiffrin, 1980), “metalanguage” (Lucy, 1993), “metapragmatics” (Verschueren, 1999), or simply “going meta” (Simons, 1994). Different observers have noticed different aspects of this self-reflective capacity of discourse to refer to itself. For instance, Bateson (1972) distinguishes the “meta-linguistic,” where the subject of discourse is language (e.g., “That's an odd way of putting it”) from “metacommunication,” where the subject of discourse is the relationship between interlocutors (e.g., “This is play”). Schiffrin (1980) points out “meta-linguistic verbs” that reference the actions performed through speaking, for example, “say,”“ask,” and “joke.”Blum-Kulka (1997) examines “meta-pragmatic discourse” and how it functions for the management of discourse in turn taking, for example, “Are you listening?” or violations of conversational norms, such as speaking too long. Craig (2005) suggests that communication scholars may be able to make contributions to practical problems by addressing and critiquing the metadiscourse of different speech communities. All these distinctions may be classified under the rubric of “metadiscourse.”“Metadiscourse” may be characterized as “the pragmatic use of language to comment reflexively on discourse itself” (Craig, 2008). Metadiscourse is a pervasive feature of talk and social interaction (Lucy, 1993) in that speakers have the language awareness to comment on features of their own or others' discourse. For our purposes in this study of the public hearing, we will focus on participants' use of metadiscourse to invoke some potentially problematic feature of communication. Quite simply, speakers talk about discourse when there is some actual or potential trouble at hand. Participants pragmatically move to call those actions to account. So we will examine the connection between metadiscourse, evaluation, and social accountability. Background and data The data for this study come from a public hearing before the Town Board of Cortlandville, New York held on February 7, 2007. This hearing was called to solicit public input on a proposed zoning change—a Planned Unit Development (PUD) for Wal-Mart. There is already a Wal-Mart in Cortlandville but Wal-Mart wants to expand by building a Super Center on the outskirts of town along the strip development and main traffic corridor. Wal-Mart, of course, has been at the center of numerous controversies in recent years (Brunn, 2006; Fishman, 2006; Halebsky, 2006; Head, 2004; Porter & Mirsky, 2003); what is unique to this controversy is that the Wal-Mart would be built on an open field above the Town's aquifer. Much on the opposition to Wal-Mart has centered on the environmental risk to the aquifer from contamination from ground-water runoff (Buttny, 2009; Buttny & Cohen, 2007). Other criticisms made of the proposal involve the threat to jobs and local businesses, sprawl, increased traffic, and changing the small-town character of the community. Proponents of the Wal-Mart cite lower prices, convenience, and the creation of new jobs. As a member of the local environmental group, Citizens for Aquifer Protection and the Economy (CAPE), I attended and participated in many of the Town Board's meetings and hearings on this controversy. However, I could not be present for this hearing because of a prior commitment. The following day I heard accounts from fellow CAPE members that this hearing was very volatile and confrontational. This conflict has been ongoing for over 4 years and the community is deeply divided over it as witnessed at prior public hearings and in letters to the local newspaper. The controversy is coming to a head in that this hearing was one of the last steps before the Town Board makes their decision on the zoning change. The Town Board supervisor ran the hearing. After giving the audience instructions as to the focus of the hearing, he calls upon the Wal-Mart representatives (attorney and civil engineer) to explain their site-plan proposal for the PUD and how they address the Town Board's nine concerns raised at a prior meeting. Once the Wal-Mart presentation is completed, the supervisor calls the citizens' names in the order they have signed up and each speaker comes to the podium in front of the room to make their presentation. On completion of the citizen presentation there is typically some applause from the audience and the speaker returns to their seat while the supervisor calls out the name of the next speaker. Twenty-five residents spoke before the assembled group at the hearing. The median length of presentation was 3 minutes and 6 seconds; the lengthiest speech was 9 minutes and 54 seconds and the briefest, 13 seconds. The public hearing lasted 2 hours and 26 minutes. The Town Board routinely records their meetings and hearings and often airs the tapes on public-access television. This videotape recording was used to make transcripts of the public hearing using a modified Jefferson format (Appendix). Analytic perspective Our perspective in studying public hearings is discursive constructionism (Buttny, 2004). We are interested in the speaking practices used by the participants and the discursive realities that are claimed, contested, or jointly constructed about Wal-Mart and related matters. As an ideal, public hearings offer ordinary citizens a forum to have their voices heard before a municipal body in a deliberative process of decision making. In practice, as seen from the literature review, public hearings often do not operate in this way. Here we look at public hearings, not as an idealized democratic form, but as a communication event realized through participants' discursive practices. In this study we are interested in the speaker's practices of moving to a metadiscursive level to reference some aspect of communication. Participants use metadiscourse to discuss process and to identify, or anticipate, something problematic about it. Talking about some aspect of communication is a way to hold others accountable, for example, the Town Board not listening (epigram). Using metadiscourse allows one to position others and position oneself in discursively constructing events. We are interested not only in the content of the problem, but also in how problems get interactionally constructed. As data we select the most explicit references to discourse. We examine how participants use metadiscourse to organize and evaluate their own or others' communicative actions during the hearing. Using metadiscourse during public hearing to invoke accountability At the beginning of the public hearing the Town Board supervisor asks the town clerk to read the public notice. Then the supervisor sketches out the official focus of the hearing; he lays out what topics should and should not be discussed. 1. (PUD: 2. Note: “Sup” is the Town Board supervisor) Sup: just a- a couple of ah (.) more housekeeping here ah? this is a public hearing: on a zonechange: (0.6) from an industrial zo:ne to a PUD (2.0) your comments §need to be on why: that is§ or is not a good idea, (1.1) comments about whether you like- Wal-Mart or you dislike Wal-Mart is =very very nice< but it's not relative (.) or relevant, to this evening, ↑this public hearing is strictly on whether the zoning should change: from its current status as ↑industrial to a PUD, and we would ask you to please: there's a lot of people who wish to speak so if you would keep your remarks brief and to the point we would appreciate that (1.3) an:d as the evening goes on: if somebody else has already said the same comments you’ve ↑said, please don't be repetitive it's gonna be a long evening as it is, osoo if somebody else has already made the statement it's not necessary for you make it we’ve heard it the first time (0.6) okay? In giving instructions to the audience about what is and is not “relevant” to this public hearing, the supervisor contrasts comments on a change in zoning to comments on one's like or dislike of Wal-Mart. This metadiscursive term used here, “comments,” is interesting as a descriptive term of the public's participation; it is at once neutral-sounding but also hearably diminishing in scope. The proposed change in zoning is the official issue of the hearing, whereas the latter—Wal-Mart—has been brought up repeatedly and vociferously by residents at prior hearings (Buttny & Cohen, 2007; Cohen & Buttny, 2008). Given that the zoning change to a PUD involves Wal-Mart, we will see as the hearing goes on that distinguishing talk about zoning change from talk about Wal-Mart is difficult for many participants to separate in practice. Another direction from the supervisor here involves the request to make citizen comments “brief” and not repetitive as the supervisor explains there are a number of people signed up to speak, so in the interests of time he requests brevity and nonrepetition of speech (lines 7–12). But these instructions also can present difficulties for citizens who want to be effective or influential in their presentation. It may be difficult to give a brief argument or rationale for a position. Public opinion is seen as reflected in a plurality of shared views, so repetition is a way for participants to display strong public opinion at the hearing. Turning now to the ordinary citizens' speeches, after the eighth speaker finishes, during a transition between speakers, we get the following reaction from an audience member and ensuing exchange: 2. (PUD: 21. “Aud Mem” is an audience member, “Aud” is the audience, and “Sp8” is the eighth speaker) ((audience applause for prior speaker Sp8)) Aud Mem: You have asked two times ( ) to have people just stick to the PUD designation? I'm- I'm sorry I would say this no matter what side you’re side on ( ) you’re on my side or the other side, =↑this was an exceedingly long speech< is there any way? ↓because we’re going to be here until one in the morning, ↑could you- would you be willing to remove people if they don't speak directly to the[PUD issue? Aud: [XXXX[XXXXX Sp8: [I would just like to mention that I have come to each and every meeting and made my voice heard, tonight is ↑my night so ↓my voice is going to be heard= Aud: = XXXX[XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX Sp8: [I'm the average citizen ( ) Sup: And I- I do appreciate ↑it and- but I- I will again say:: if you would please keep your comments to whether or not the process should be zoned industrial as it currently is? or whether we should change the zoning to a PUD. During the change of speakers, an audience member speaks out using a number of metadiscursive references. She criticizes the prior speech as “exceedingly long” and referencing the supervisor's own instructions to the audience to limit discussion to the zoning—which she notes he had requested twice. She further supports her criticism by reason of the hearing lasting “until one in the morning.” Finally she proposes that the supervisor remove speakers who do not follow the instructions of staying on topic which receives some applause (lines 1–6). She is the first audience member to speak out and criticize another's speech for being off topic and too long. So it is not just the supervisor who openly evaluates the appropriateness of participants' discourse. The audience member attempts to hold the supervisor accountable to his own instructions. Before the supervisor can respond the prior speaker replies by justifying her presentation. Instead of the audience member's formulation, “exceedingly long speech,” the speaker avows “my voice is going to be heard,” which receives a burst of applause (lines 10–11). She further justifies her presentation by claiming to have come to every meeting and that she is “the average citizen.” This criticism–justification exchange between participants is a momentary departure from the routine public hearing format. The supervisor intercedes and reiterates his injunction to participants to just address the zoning change. The supervisor begins his assessment by expressing appreciation to the speaker, although in a seemingly formulaic manner (line 13). Given that his instructions are hearable as an implicit criticism of the prior speaker, he begins with an appreciation. Compare his statement here (lines 13–15) to an earlier critique he made of the second speaker: 3. (PUD: 16) Sup: I appreciate comments of that nature but (.) please if you can keep your comments to ↑ why this zoning should be cha:nged… The supervisor's formulation, “comments of that nature,” is a reference to the speaker's talk about Wal-Mart. In these two assessments, the supervisor's discourse uses the format: [appreciation] “but” [instructions]. Even in his opening instructions about avoiding discussion of Wal-Mart, he expresses appreciation for citizen views, “comments about whether you like- Wal-Mart or you dislike Wal-Mart is =very very nice< but…” (excerpt 1, lines 3–5). After expressing appreciation, the supervisor moves to the official focus of the hearing. The supervisor marks his directions as repeated, “I will again say::.” (line 13). Repeating a direction, of course, is a way to intensify it or display frustration at others' failure to follow it. Notice too that he refrains en passant from adopting, or even addressing, the audience member's suggestion to “remove people” if they stray off topic. The supervisor tries to keep the public hearing on track through metadiscursive reference to the zoning topic and by critically assessing speakers who talk about Wal-Mart. Interestingly, the audience also enters into this metadiscourse through applause and even explicit verbal evaluations. How the public hearing proceeds is a mutual accomplishment among the supervisor, speakers, board members, and the audience. The metadiscourse serves to hold speakers accountable as to topic and length of presentation. Although this public hearing is a specialized form of institutional talk (Drew & Heritage, 1992), it is a soft-shelled variety; it does not impose the constraints, say, of a judicial proceeding. The supervisor does not cut speakers off, but rather reminds them after their speech of the format's official focus. Citizen attempts to engage the town board One of the difficulties with the public hearing format is the lack of dialogue or exchange among residents and Town Board members. A resident may get an opportunity to express an opinion and give reasons, but typically there is no response from board members. A way some participants attempt to deal with the difficulties of this participation framework is to challenge the Town Board to see where they stand. Engaging board members through public discussion can work as a way to hold them accountable. For instance, in the following we see the 14th speaker asking the board members a question about taxes. 4. (PUD: 33) Sp14: … I would like to as:k (.) the Town Board members ↑I have a question everybody also had statements I have a question and I'm hoping to get an answer (1.0) can you te- can you please tell me: if our property taxes