TY - JOUR
AU - Gómez del Moral, Alejandro
AB - The role of cocaine, the originally South Amer- corporation have long considered the Singer Sewing ican drug mostly linked to war in modern times and Machine Company an archetypal case study, dating proclaimed a threat to American security in 1986, is back to Robert Davies’ 1976 study of Singer’s early discussed in chapter 6. Into the twentieth century, expansion. One might therefore question what Gen- cocaine was a common ingredient in legal medicine dered Capitalism: Sewing Machines and Multinational and drinks, most notably Coca Cola. Its appearance Business in Spain and Mexico, Paula de la Cruz-Fernán- as a recreational drug during the First World War set dez’s recent account of Singer’s late nineteenth- and off a panic in London, leading to the imposition of early twentieth-century expansion, has to offer that is restrictions. Legal cocaine died in World War Two, new. Yet this book, which explores how the company’s when the United States destroyed its production in gendered marketing strategies evolved, offers a compel- Japan and Java. Consumption in the West really took ling and novel contribution to scholarship on Singer as off in the 1960s. Cocaine continues to be the central well as our understanding of how the 
TI - Paula A. de la Cruz-Fernández. Gendered Capitalism: Sewing Machines and Multinational Business in Spain and Mexico, 1850–1940.
JO - American Historical Review
DO - 10.1093/ahr/rhad572
DA - 2024-03-13
UR - https://www.deepdyve.com/lp/oxford-university-press/paula-a-de-la-cruz-fern-ndez-gendered-capitalism-sewing-machines-and-IBaJ8yzK68
SP - 319
EP - 320
VL - 129
IS - 1
DP - DeepDyve
ER -